![]() Peter Betzel, CEO, IKEA India said, “At IKEA the people, the community and our contribution to safeguarding the health of the planet is the biggest priority. 1,000 products will be priced below Rs 200. IKEA will attract the many different segments in society and not just the few. As it sets a goal to reach 200 million people in the next three years, the foundation for a strong and relevant offer is affordability and accessibility. IKEA’S business idea is based on ambition of reaching the many people with thin wallets. The food will be very affordable, for example a plate of samosas will cost Rs 10. The IKEA restaurant will offer 50 percent Swedish specialities like salmon and chicken and vegetarian meatballs and 50 percent local delicacies like biryani, samosas, dal makhni in the case of Hyderabad. The store will house a 1,000-seater restaurant, IKEA’s largest and possibly India’s largest restaurant, a cafe which will offer coffee, bakes, frozen yogurt and many more for purchase, a kids’ paly area named Smaland where customers can leave their children safely. ![]() It will also have a market hall where you will find home kitchen utensils and accessories, textiles, rugs, lighting, decoration, stationary and even live plants. It will exhibit two full homes that reflect ‘Life at Home’ in Hyderabad, besides different room sets based on different parts of the home like bedroom, kitchen, children’s room and living room. The IKEA store in Hyderabad will offer ideas, inspiration and solutions. The store will remain open 365 days from between 10.00 a.m. It will offer 7,500 affordable, good quality, value for money home furnishing products, all under one roof. large and is spread over 13 acres in the heart of Hyderabad’s tech hub HITEC City and promises to be a ‘fun day out’ for the family. IKEA is looking forward to open all the stores with plot size between 8-11 acres. The brand’ ambition is to provide affordable good quality, value for money and well-designed home furnishings to many people. ![]() IKEA is focussing big on healthy and sustainable living. So far, the brand has spent half of the Rs 10,500 crore that was approved as initial investement in 2013. IKEA is looking forward to spend Rs 1,000 crore per store. The brand aims to be present whenever the customers wants by various channels like on-line, smaller touch points and large IKEA stores. By 2025, the brand is looking at opening more than 25 touchpoints across various cities. In the next phase of expansion, IKEA will be present in other cities like Ahmedabad, Surat, Pune, Chennai and Kolkata with a multi-channel approach. We bring an inspiring, affordable and convenient home furnishing offer and awe are more than ready to meet and understand the needs, frustrations and drams in the everyday lives of our customers in India.” We have a long-term commitment to India, which is an important market for us. On the occasion, Jesper Brodin, CEO, IKEA Group said, “Today is a proud moment as it marks a major milestone in a journey that started more than 30 years ago when IKEA partnered up with local manufactures in India. IKEA has set out to become a truly unique, meaningful and trusted brand in India, making everyday brighter and better for the many people and this dream seems closer to reality today as we wait to see what the Hyderabad store will offer. Its plan to open retail stores in 40+ cities across the country, reinforces its long-term commitment and deep connection with India. IKEA has been sourcing from India for its global stores for more than 30 years. This is a landmark moment for IKEA after it got FDI approval in 2013 that allowed 100 percent FDI for single brand retailers in India. IKEA, the world’s leading Swedish home furnishing retailer will open the doors of its Hyderabad store, its first in India to customers at 10:00 a.m.
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